Sneakers
Sunday January 17th 2010
PRESS RELEASE
Global streetwear icon adidas Originals is proud to announce a unique collaboration with one of the world's best known and loved brand marks: STAR WARS(tm). This stellar Spring/Summer 2010 collection fuses iconic STAR WARS(tm) characters and scenes with classic adidas Originals footwear and apparel silhouettes. This collaboration between adidas Originals and Lucasfilm Ltd. "has been an exciting process," according to Ben Pruess, adidas Originals VP of Product Marketing. "To work with Lucasfilm in bringing a timeless story to life on our products is great. Like adidas Originals, the STAR WARS(tm) brand has a long and rich history of being a leader, leaving an indelible mark on pop culture. For fans of the films, sneaker heads or those that love fun and fresh designs, the collection gives you the chance to find the force or join the dark side." Inspired by the galactic saga, the STAR WARS(tm) collection consists of limited edition as well as mass distribution footwear, apparel and accessories for men, women and kids. Classic adidas Originals track tops and several legendary sneaker styles are represented with characters and scenes from the epic saga in reinterpreted versions. Expect to see Darth Vader and Stormtrooper graphics on select iconic Originals styles. Other key STAR WARS(tm) characters and memorable moments from the films will also be represented in innovative, cool ways. The Spring/Summer STAR WARS(tm) collection will be introduced at retail beginning January 2010. Select retailers as well as adidas Originals Stores worldwide will carry the collection. The collaboration will also include a Fall/Winter 2010 line with an exciting new assortment of footwear and apparel.
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